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Tuesday, November 11, 2008

Launch: IMVU Launches 'Social Music Service' IMVU Music

2008_11_10_imvu.jpgIt's been a while since we've heard from IMVU, the company behind the "virtual spaces destination" of the same name, but that's apparently because they've been hard at work on IMVU Music, a just-launched addition which allows members to buy songs, create playlists and share music in a 3D environment with other IMVU members.

IMVU Music offers members access to music from the major music labels EMI, Sony BMG, Warner and Universal, as well as a selection of independen music distributors such as IODA, Redeye, GetUPlayed, Tunecore, Iris, Song and artists from CDBaby. In total, IMVU Music has launched with over one million songs in its catalog.

IMVU members can also purchase DRM-free downloads of songs from the catalog, so they can listen to the songs on a wide range of devices, including iPod and MP3 players.

“IMVU Music makes the 3D experience even more compelling,” said Cary Rosenzweig, CEO of IMVU. “People can have their avatars dance to the music or talk about the music. Music helps people be more expressive and emotionally engaged.”

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