Vancouver-based web startup Leap In Entertainment has announced that its new "3D social media site" Just Leap In has entered public beta. The goal of the world is to "broaden the appeal of web-based 3D for a mainstream social media audience," particularly concentrating on the 18-34 demographic.

The world offers a RSSable newsfeed that syndicates events within the 3D world, and asynchronous browsing to allow the world to work akin to a YouTube video embed on blogs or webpages.

In addition, the world currently doesn't feature any advertising and is currently cross-platform across Mac and PC.

"Teens are already well served by entrenched players like IMVU and Gaia and Habbo," explained creative director Michael Griffin in a launch statement. "Most our users are over 18, have never spent much time in a virtual world before, but are avid users of Facebook, Flickr, and YouTube who are totally interested in swapping to a 3D environment. If you listen to those kinds of users, they want to do stuff like browse for friends and share photos and videos online. Other virtual worlds don't actually make that stuff easy to do. So we've grown organically to make those key activities as simple as possible."