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Friday, August 7, 2009

Zynga Acquires MyMiniLife

Social game developer Zynga completed its acquisition of MyMiniLife, Inc., a social networking site enabling users to build and decorate spaces and homes.

MyMiniLife not only provides an environment (through its site and Facebook application) for players to construct, furnish, and share their virtual dwellings, but also upload/sell items and earn MyMiniLife money through "stylized economic activity involving the building of properties and neighborhoods".

Based in Palo Alto and founded in 2007, the company has worked with Zynga for some time now, lending its technology to Zynga's FarmVille game on Facebook, which launched a month and a half ago. FarmVille currently attracts over 6 million daily active unique users. Zynga intends to further integrate MyMiniLife's staff and technology into its own operations.

"We're very excited to join Zynga and help grow the business in any way we can," said MyMiniLife CEO Sizhao Yang. "We're looking forward to being an integral part of Zynga's leadership and growth moving forward, and are happy to have supported FarmVille's amazing success with MyMiniLife's technology."

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Posted by Eric Caoili on August 7, 2009 5:17 PM |

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