Film studio Summit Entertainment and Sulake announced an exclusive partnership and licensing agreement to offer a Twilight-themed in-game campaign and branded virtual goods in teen-targeted virtual world Habbo.

Coinciding with the debut of The Twilight Saga: New Moon in theaters this Fall, Habbo will receive a New Moon-themed space within its 31 communities worldwide. The virtual world's users will also be able to decorate their personal rooms with furniture and accessories inspired by the Twilight films.

Over 13 million unique users visit Habbo and have created more than 142 million characters, according to Quantcast. 90 percent of those users are age 13, to 18 years old, and the gender split is around 56 percent boys, 44 percent girls. On average, Habbo users spend some 43 minutes on the site per visit.

"Habbo is an established promotional platform for entertainment properties," says Teemu Huuhtanen, executive vice president, Sulake Corporation's Marketing and Business Development EVP and Sulake Inc. North America's president.

"We are extending Twilight’s brand presence online and creating innovative interactions between the biggest, most successful movie franchise for teens and its primary audience. The campaigns within Habbo will allow us to link fans of the Twilight film series to their favorite movie series in a multitude of meaningful ways.”