Two online entertainment companies, HitGrab and Arbopals, have partnered with Vindicia to use the firm's on-demand billing solutions for online games with their respective products.

Founded in 2003 and based in Redwood City, Vindicia provides billing services manage subscriptions and one-time payments. It handles online revenue of more than a billion dollars annually across MMOs, casual games, social games, and virtual worlds with companies such as Activision Blizzard, Atari/Cryptic, andIntuit.

Vindicia's CashBox product is designed to make sure that publishers do not lose customers due to a lack of billing options, payments, or fraud. The company says its customers enjoyed increases in the the number of transactions handled by over 45 percent and increases in customer retention ranging from 10-25 percent annually in the past year, resulting in $40 million extra revenue.

Arbopals is a virtual world targeting children aged 5-10 years old, planting real trees in 21 countries as kids playing the game choose where they want their trees planted. Ontario-based developer HitGrab releases social games like MouseHunt and MythMonger on the Facebook platform.

"Online gaming continues to show strong marketplace traction across all categories and geographies"” said Vindicia chairman and CEO Gene Hoffman. "Innovative publishers have grasped that something as seemingly basic as a strategic billing solution can enable them to make the most of a great service."

He continues, "Whether that means providing gamers with a range of subscription options or creating a free-to-play environment in which gamers can spend as they please, Vindicia’s solution ensures the highest rate of acquisition and retention, putting these publishers in the best possible position to succeed."